編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | SCG527 | Xiaomi: Designing an Ecosystem For the "Internet of Things | Dann, Jeremy B.;Bennett, Katherine;Ogden, Andrew | Entrepreneurship | High-level innovation management( 0210 ) |
2 | IN1471 | Can 3G Capital Make Burger King Cool Again? Brand Building Under Zero-Based Budgeting | Chandon, Pierre;Heely, Laura;Machado, Fernando | Marketing | High-level innovation management( 0210 ) |
3 | 9-412-C15 | Managing Creativity at Shanghai Tang, Chinese Version | Roy Y. J. Chua,
Robert G. Eccles | Other | High-level innovation management( 0210 ) |